Summary The commercial function

The commercial function in economics refers to the process by which goods and services are exchanged between different individuals and economic entities. This process is carried out through a market system, in which producers and consumers interact to determine the prices of goods and services and the volume of production and consumption. The trading function is also known as the exchange function and is essential to the functioning of a market economy.

Parts of the commercial function

The commercial function is divided into two parts: buying and selling. Producers sell their goods and services to consumers through a price system and consumers purchase the goods and services they wish to consume. The price system is the mechanism by which supply and demand are balanced in the market, and the prices of goods and services are determined.

The commercial function also includes international trade, which refers to the exchange of goods and services between different countries. International trade is essential for the economic development of countries, as it allows economies to access a variety of goods and services that would not otherwise be available and allows producers to access new markets.

Objectives of the commercial function

The commercial function has several objectives, including:

1. Provide a place where producers can sell their goods and services to consumers.
2. Provide a means for consumers to obtain the goods and services they need.
3. Establish prices for goods and services through supply and demand.
4. Facilitate competition among producers to improve the efficiency and quality of goods and services.

In short, it is essential for the functioning of the economy since it allows the exchange of goods and services between the different participants in the economy and contributes to the determination of prices and competition in the market.

Relationship between the commercial function and marketing

The commercial function and marketing are closely related. The commercial function is responsible for channeling the flow of goods and services from the company to the final consumer, while marketing focuses on identifying market needs and adapting the company's offering to satisfy them.

The mission of the commercial function is to satisfy customer needs through the exchange of goods and services, while marketing focuses on identifying and satisfying consumer needs through market study and planning, organizing and controlling. of actions.

Therefore, the commercial function relies on marketing to understand the customer and adapt products to their needs, with the aim of building customer loyalty and obtaining benefits for the company.

Marketing activities

Marketing activities are divided into two phases: analysis or strategic marketing and operational marketing. Strategic marketing studies market needs to design business strategy, while operational marketing tries to satisfy customer needs by developing appropriate products. The market refers to the set of consumers who share a need and have the economic capacity to satisfy it. Markets can be identified by the degree of competition and the degree of homogeneity of consumer needs.

Conclusion

In conclusion, the commercial function is essential for the functioning of a market economy since it is the process through which goods and services are exchanged between different individuals and economic entities. This function is divided into two parts: buying and selling, and also includes international trade, which allows the economic development of countries. The commercial function and marketing are closely related since the commercial function is responsible for carrying out marketing strategies and implementing the necessary actions to achieve the company's commercial objectives. Marketing focuses on identifying market needs and adapting the company's offering to meet them.